Spikes Asia: Metaverse

Spikes Asia is the premiere conference of creativity in Asia, but in 2022, they had a problem. Everyone was stuck at home.

How could you have the regions biggest industry event from your bedroom?

They knew from experience that a simple video chat wouldn’t cut it. You need interaction, spontaneous moments, proper networking.

So in partnership with Spikes Asia, Campaign Asia, and Gather, we launched the advertising industry’s first ever conference held in the metaverse.

Creating a virtual venue, where moments could naturally happen based on proximity and passions, not on zoom.

An unfathomable amount of custom placed pixels, proximity based voice and video chat, interactive presentations from thought leaders, Q&A sessions, designated networking events, and over three-thousand industry professionals made this the most successful digital event in Spike’s history.

It may be a very simple expression of what the “metaverse” can be, however, it is the ad industry’s first.